Care 2 Communities Website Redesign
Define.
Worked directly with Care 2 Communities (C2C) Managing Director to redesign C2C’s homepage and create website brand guide. Define brand words to reinvent website for potential donors. From “outdated” to “friendly.”
Design.
Now comes the creativity. With the goals of the redesign clearly defined, the redesign focused on highlighting certain aspects of C2C’s clinic model: including the clinics, their social media and blog, and better use of brand guide.
Create.
Worked with consulting backend programmer to bring website homepage to life. Through constant feedback and critique, build a stronger face forward for C2C. Created definitive brand guide for future updating of other pages.
Original Website
Did not correctly use brand accent colors, incorrect emphasis on numbers that potential donors will not be able to contextualize, and outdated footer/header.
Redesigned Homepage
New emphasis on clinics and clinic location. Correct use of brand colors, updated header and footer, implementation of social media branding theme to website. Emphasis on modern and organic shapes contributing to C2C’s brand.